Testing Times

Covid 19 and the live events industry

In the popular events industry, we’ve rarely benefitted from Government intervention; we prefer to advise them than the other way around. We get on with things ourselves and work with local licensing bodies and authorities for the best outcomes. Governments just get in the way, with their infinite bureaucracy and leaden-footed methodology. Those in concert and event production are proudly autonomous but that same independence is punishing many of us who have slipped through the treasury’s ‘safety net’.  The question is not whether we trust the authorities to get things sorted quickly enough (we don’t), rather is there something we can do to speed up the process?

How to re-start concerts and events

Next year the most important pass you’ll get won’t be the ‘crew’ laminate or ‘AAA’, it’ll be your Covid passport, the certification that you’re coronavirus free. It will inevitably come to this, those who are allowed to work & travel and those who are not. You may legitimately argue that if you’re allowed on a flying tube of metal with as little vigilance as a simple temperature check then we should be able to do the same with mass gatherings. Sadly, it’s unlikely to be that simple and we all know that socially distanced shows aren’t going to work - not only do the numbers not add up but you’re still at the mercy of locally enforced lockdowns as experienced by SSD and their socially distanced arena. No one can or will insure you against those risks which means that the solution is testing. All event attendees are going to have to arrive pre-tested and clear, with evidence to prove it – or you’ll have to provide testing on site.

Photo of people partying at a festival
photo by Adam Whitlock from Unsplash

Right now this sounds daft.  Government is struggling to get results for people within 48 hours, lab capacity is non-existent, but we are not Government and our industry is too important for us to wait around for them to get their act together. If nothing else, we’ll need to have next year’s festival shows on-sale in the next two to three months and we’ll need a way to reassure ticket buyers that the shows will go on.

In 2020 we won’t just be in the business of shows, we will also be in the testing business.

Testing, testing…..Lamp Testing?

It’s no secret that the UK Government has failed to make test and trace work. We can do better. We already create mini cities with their own eco systems to stage big shows. In 2021 this will become greatly expanded to give more space to testing. Naturally the process will have to give instantaneous results, but we are very nearly there. I was alerted by friends in the movie industry to the possibility of a Covid test result within 30 minutes.

It hasn’t been widely reported but the methods  and the costs seem promising. Perhaps at scale it’ll become even cheaper and faster, more efficient. Of course, we’ll need people to take and process the tests, but those services are being discussed, it’s a conversation we can already have – drop us an email when you’re ready.

Perhaps the only realistic way of starting events again is to put the onus on the attendee. Either they turn up with a clear Covid result or evidence of immunity and failing that they have to pay for a test to ensure they can get in. Correctly communicated to meet statutory conditions or event safety restrictions it should overcome any significant issues. We should not underestimate people’s desire to resume normality and start having fun – the quantity of ‘pop-up raves’ proves that.

Just as there are no omelettes made without broken eggs and no festivals staged without sore heads, there are significant logistical challenges, but it has to be better than another year without gigs and festivals. With our industry on its knees, that is just unthinkable.


The older record buyer

We can all become obsessed by demographics but in this blog I pose the question 'has the industry decided that the over-30's don't buy singles?'.