Introduction

This notice sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed. Please read the following carefully to understand our views and practices regarding your sensitive information and how we will deal with it. For the purposes of the Data Protection Act 2018 (‘the DPA’) and the EU General Data Protection Regulation (‘the GDPR’), sensitive information includes what is defined as your ‘personal data’.

By visiting https://www.profoundmedia.co.uk/ (this ‘Website’) you accept and consent to the practices described in this Privacy Notice including the processing of your personal data under this lawful basis.

We always seek to abide by the letter and spirit of the guidelines laid out by the UK Information Commissioner’s Office on its webpage on the ‘Right to be Informed’.

Who we are

We are Profound Media & Management Limited,  a company registered in England and Wales with the company number 5516636. Our registered office is: 1 Upper St Mary’s Road, Smethwick, B67 5JR whilst our head office and operational base is in Coventry.

For the purposes of the DPA and in-line with GDPR, Profound Media is the Data Controller. If you have any concerns about the way we use your information or any questions about this Privacy Notice, please let us know. We can be contacted via email: [email protected], or you can write to us at the address above.

Our website address is: https://www.profoundmedia.co.uk/.

What personal data we collect and why we collect it

Unusually for a marketing company we make no active attempt to harvest your data, choosing not to enable comments on our news/blog pages or activate a web form to capture your interest. We hope that this reflects well on us currently and retain the right to change this policy at any point. In reflection of this some of the clauses below may be irrelevant. 

Your information

We will collect and process the following information about you:

Information you give us – this is information about you that you give us by filling in forms on our Website or by corresponding with us by phone, email or otherwise. We only request from you the minimum data required for you to use our service.

If, at some stage, we re-enable commenting on news posts these will be available in perpetuity to reflect the narrative/conversation; we collect the data shown in the comments form, and also the IP address and browser user agent string to help spam detection.

We may also interact with you using our Social Media accounts, this is currently limited to Twitter but may later extend to LinkedIn, Facebook, Instagram or other useful media. Twitter’s privacy policy can be found here.

The Twitter button on our site allows users to share our platform and services with their followers more easily. Twitter’s privacy policy states they use cookies “to collect additional Website usage data and to improve our Services” – You can read the policy in full here.

Whenever you visit our Website we will automatically collect the following information to enable us to improve the usability and functions of the site:

Technical information – including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

Information about your visit – this includes the full Uniform Resource Locators (URL), clickstream to, through and from our Website (including date and time), pages you have visited, page response times, download errors, length of visits to certain page and page interaction information (such as scrolling, clicks, and mouse-overs).

Cookies

CloudFare: The cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.

WordPress theme cookies: Containing runtime information about the viewport and screen resolution, these data are used on any page refresh to calculate the correct Adaptive Images. No personal information are stored within these cookies.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

No-one. We have no commercial relationships with third parties and use no data without permission.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Analytics

We use Google Analytics to understand general trends about our content and traffic sources; for example, where users come from, which pages are most popular, which sites provide most traffic, how our marketing efforts impact the amount of visits we receive. 

Google’s statement about privacy can be found here.

How we protect your data

We take the security of your personal data very seriously. Our approach to information security is constantly evolving and continually reviewed.

We have adopted industry best practices from both technological and business process perspectives in order to make the security of your data a key part of the way we do business.

We have policies and practices in place that not only ensure our compliance under the DPA but also the GDPR, including training and adequate procedures put in place for any staff that handle or have access to sensitive information.

What we do with your information and where it is held

The information and content held on our Website is deployed geographically to maximise user experience. All information that could identify individuals within the European Union is processed within the European Union.  We will never share your user information with third parties for promotional purposes. 

We hold some personal data with Dropbox and Google Drive, both who are contracted by us for the provision of technical services. We remain responsible at all times for the security of your information, but If you want to know more about how we interact with Dropbox or Google then you can view the Privacy Notice’s, amongst their other policies here and here. 

We store some personal data with Microsoft Office 365 and you can view its policies online here.

Contact the Information Commissioner if there is a problem

If you consider we have not addressed your problem, you can contact the UK Information Commissioner’s Office for assistance. Further information can be found here.