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Absolute Radio / Virgin Radio
Profound began working with the team at Virgin Radio in 2005 to develop and increase their profile and revenue from live music. Initially engaged by SMG, Profound helped to triple Virgin’s earnings from the sector within two years. When the Times of India Group bought Virgin Radio in 2008, creating Absolute Radio, Profound were retained to assist with the management of all concert and event activity. We continue to work across the station’s live music strategy including their successful associations with events such as Hard Rock Calling and The Isle of Wight Festival.
www.absoluteradio.co.uk
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ITB / Madness
We were engaged by International Talent Booking to assist the promotion of the 2006 Madness tour. The band were playing their first live shows in four years, and working without a record label or management. Profound worked closely with the band and ITB to successfully promote nine Arena shows, securing a vast amount of coverage across all media in the process.
www.itb.co.uk
www.madness.co.uk
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Evolution Festival
The Evolution Festival is held in Newcastle at the end of May. Featuring a wealth of fringe and educational events the festival concludes with a huge outdoor music festival with two stages on the banks of the Tyne. Profound were employed to raise the profile of the event and create national interest. We secured a range of coverage including two pieces in The Guardian and footage of the concerts was shown on BBC national news.
www.evolutionfestival.co.uk
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Sunday Mercury
We currently undertake freelance journalism projects for The Sunday Mercury, part of the Trinity Mirror Group. These have included a number of travel pieces and an irreverent blog:
http://blogs.sundaymercury.net/paul-flower/
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Planet Rock
Planet Rock is the fastest growing national radio station in the UK. Profound were recently engaged to drive the station’s profile using live music events and to develop a ticketing strategy for the growing listener base.
www.planetrock.com
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Cocktail Marketing
Cocktail is a CRM specialist with whom we work on a consultancy basis. Profound have assisted Cocktail in finding partners for their existing client base of high profile consumer brands.
http://cocktail-marketing.com/
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Live Nation
In 2006 Profound brokered a deal between Live Nation, one of the World's biggest concert promoters and Virgin/EMI Records. As part of the deal the first ever 'Monsters Of Rock' CD was released in November. The triple CD has since gone on to sell over 200,000 copies. We have also been involved in assisting their PR department with various projects including Bon Jovi at the Ricoh Arena in Coventry.
www.livenation.co.uk
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EMI / Virgin Radio Essential Albums
Following the hugely successful multi-million selling Capital Gold Legends CD project, we are associated with EMI on a number of other CD titles. We were able to bring them the 'Monsters of Rock' title and partner with them for a back catalogue promotional series, 'Virgin Radio Essential Albums'.
www.emirecords.co.uk
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NEC
Profound has provided marketing and PR assistance for various projects including the syndication of a Jasper Carrott interview conducted by us on their behalf to promote his 'Rock With Laughter' shows.
www.necgroup.co.uk